Top Social Apps Performance in Russia Q1 2025

In the first quarter of 2025, the performance of the top social apps in Russia showcased varied trends in downloads, revenue, and active user engagement, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE experienced a notable increase in weekly revenue, starting from approximately $9.7K at the end of December and peaking at around $20.7K in mid-March. Downloads began at around 669K but gradually declined to 410K by the end of March. Active users remained relatively stable, hovering around 35.7M.

Likee - Short Video Community saw a gradual increase in weekly revenue, reaching about $7.2K in early March. Weekly downloads fluctuated, starting at 360K, dipping mid-quarter, and ending at 252K. Active users showed a slight decline from 15.6M to 15M.

VK: music, video, messenger maintained a strong revenue presence, peaking at approximately $251.6K in late February. Downloads decreased from 295K to 181K, while active users remained robust at around 83.8M.

Instagram experienced a decline in weekly revenue, starting at $4.9K and ending at $3.8K. Downloads decreased steadily from 201K to 157K by the end of March. The active user base saw a slight dip from 22.6M to 21.4M.

VK Messenger: Chats and calls showed stable revenue figures, with a minor peak at $160 in early March. Downloads varied significantly, with a high of 193K in late February and a low of 79K in late March. Active users consistently grew from 13.4M to 17.8M.

For more detailed insights and data, visit Sensor Tower's platform.